Camelot announce date of lotto price increase

[ido]

I'm sure that what will happen now in UK will be rather similar to
what happenned here in the Italy years ago.

Some people simply will stop playing ,some people will drastically reduce theyr buget for tickets.Like this the new form of National Lottery will enter in crisis and the operator will initially try some more agressive advertising(be ready as this fase will be quite disgusting)

Next step to be taken will be some litle change and indroducing a new Lottery product ,they use call this "updated lottery offer"